Berk Ilhan is a New York-based product and experience designer, who uses innovation as a pillar to cultivate delightful experiences via novel and meaningful interactions. He is currently responsible for Innovation and Strategy at 10XBeta –an innovation-driven product development company– at New Lab.
His design recipe involves rigorous primary research, holistic system modeling, latent need identification, participatory design, empathy, play, minimalism, and chasing wild dreams by pushing against accustomed constraints.
His portfolio ranges from healthcare experiences to modular furniture systems, and virtual reality interfaces to connected devices. Berk’s design work has been recognized by 15 international design awards including the prestigious iF Design Award, International Design Excellence Award (IDEA), Red Dot Best of the Best Award, International Design Award (IDA), and A’ Design Award.
Berk is an alumnus of SVA (School of Visual Arts), MFA Products of Design Program in New York, and he holds an undergraduate degree in Industrial Design from Middle East Technical University, Ankara.