Berk Ilhan Design
Product & Experience Design
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BeatBot

Future of faster.

The PUMA BeatBot is a programmable, self-driving, line-following robot that inspires PUMA’s runners of all levels to push harder by giving them a real visual target to beat, not just the time on a stopwatch.

for Puma, and J. Walter Thompson by 10XBeta.

Design, Engineering, Product Management, Fabrication: Marcel Botha, Berk Ilhan, Simon Ellison
Software Development: Ranjit Bhatnagar, Bruno Kruse, Carrie Kengle, Mike Manh
Sensor Development: Bruno Kruse, Carrie Kengle, Andres Wallentin
Steering Integration: Yoni Saltzman

 

Press

Fast Company
Tech Crunch
Design Boom
New Atlas
Engadget

 
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