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Care-E

A friendly self-driving luggage trolley for KLM

Care-E is an innovative service robot designed to revolutionize the airport experience for KLM passengers. This self-driving luggage trolley, featuring charming animations and responsive movements, guides travelers effortlessly to their gates. Created in collaboration with the skilled teams at 10XBeta, BBDO New York, and Double Take, Care-E combines cutting-edge technology with playful design to bring convenience and joy to air travel.

Throughout the development process, I was thrilled to contribute to the design of Care-E, focusing on form and functionality to capture its engaging personality. My role involved meticulous attention to engineering details such as sensor integration, weight distribution, and optimal screen placement. Working alongside a dedicated team of designers and engineers, we crafted Care-E’s final, friendly form, ensuring it not only meets but enhances the travel experience with reliability and charm.

For more information: http://www.klmcare-e.info/

PROJECT TEAM

10XBeta (Design & Product Development)
Double Take (Electronics & Software)
BBDO New York (Advertising Partner)
Slanted Studios (Animation Design)
Mixtape Club (Sound Design)


PRESS

CNN
Fortune
Mashable
The Verge
Daily Mail

 

 

 
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Concept sketches, Berk Ilhan

Concept sketches, Berk Ilhan

Concept sketches, Berk Ilhan

Concept sketches, Berk Ilhan